Marketing Bud Brooke Clancy Brand Marketing Strategist Gold Coast
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Social Media Basics Bootcamp with Brooke from Marketing Bud Queensland Australia

The Basics Bootcamp

Social media in basic terms

Social in basic terms. Learn how to do it yourself.

Learn the basics of Social Media for your small business.

Five part training program delivered online and in-person, to up-skill your  internal team. 

The Basics Bootcamp

Why I created it

The Basics Bootcamp by Marketing Bud was originally created for a select group of 40 Experience Gold Coast member businesses, to empower them to keep their social media accounts active, as part of the Tourism & Events Queensland Best of Queensland Criteria.

Delivered for the first time ever – Brooke received incredibly positive feedback from participants that it made them feel more confident on social media.

There are so many courses, tips and resources created by incredible Social Media experts – however this course isn’t that. As the name suggests – it is focusing on the basics needed to create and post content yourself. 

From how to create a reel to how to collaborate, all the ‘how do I do that’ questions are covered. With the How-To step by step guide, it IS possible to not feel intimidated or overwhelmed with social media.

Flexible course options available, delivered online or in-person.

Contact Brooke to discuss your organisational needs. 

The Basics Bootcamp

What's included?

Session One

Basic Focus

  • Uncovering your unique brand offering
  • Collating all content currently on hand
  • Discussing specific barriers
  • Quick win audit of one-off changes and ongoing tasks to elevate your social media immediately
  • Covering bio, bio links & the differences for Facebook & Instagram
  • How to create great initial brand perception within the first 5 seconds

Session Two

Basic Capture

  • Getting the most out of your phone as your No. 1 tool
  • How to create posts your proud of
  • How to collaborate with other brands
  • The basics of image size, audio, captions and hashtags
  • Tips for capturing bulk content in your own planned content shoot
  • Using Canva for carousel or single static image post variations and story highlights
Gold Coast Target Audience and marketing plan management
Project Management for dependable delivery by Brooke Clancy highly recommended Marketing Consultant Gold Coast based

Session Three

Basic Posts

  • How to post a reel
  • How to find and select trending audio, add text, adjust your cover image, tag others
  • How to stay on top of trends
  • Apps to help and how to create within Instagram itself
  • Using others templates

Session Four

Basic Ads

  • The Basics of using Meta Business Suite – scheduling organic content and using Ads Manager
  • Setting up Google Analytics 4
  • Adding your Meta (Facebook Pixel) to your website
  • Recommendations on ad spent, content and tracking insights
Brand Development with Brooke Clancy Marketing Bud Gold Coast - local Gold Coast in-person and online management and delivery
Email Marketing and customer data capture management Brooke

Session Five

Basic Wrap

  • Re-capping all learnings to date
  • Planning the way forward – scheduling, staying on top of content creation and sharing

CLIENT FEEDBACK

What bootcamp participants said

AshleeGemini Court
"Really loved the hands on with Brooke! Having someone show us how to do reels/posts and the little tips and tricks involved especially with editing was great! I can also use that in my personal life! Even if in person/face to face isn't available, creating videos on the process for us to watch and refer back to would be great!"
BrittaniCurrumbin RSL
"Thanks for sending through the How to Kit, it’s so thorough, how awesome!"
CatherineSunSailing
"It was such a worthwhile program to be part of. Just loved it"
Course ParticipantGold Coast
"Thank you so much for facilitating this program. It was very well organised with great content and advice."
Course ParticipantGold Coast
"The program has been invaluable for us, social media changes so quickly and we have gained the knowledge to be more proactive in these areas. Thanks so much to everyone for this amazing opportunity."
Course ParticipantGold Coast
"We split out sessions up across team members however I found my sessions with Brooke and Katy to be incredibly helpful. They were able to put the tricky things into simple terms with some quick, obtainable 'quick win' tips which is everything we were hoping to gain from this program."

Get clear on your brand

Uncover your brand identity

Marketing Bud provides branding advice from an experienced Brand & Marketing Manager without the agency fees. Get clear on your brand tone and personality, what your business stands for and intertwine this within all customer interactions.

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Brooke Clancy, Marketing Bud is a marketing and brand consultant based in Palm Beach on the Gold Coast.

brooke@marketingbud.com.au

0408 326 037

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